Resources

Resources

My Top Resources For Musicians Crowdfunding

Please note: This post contains affiliate links. However, I highly recommend and personally use all of these products, and there is no additional cost to you. 

So you’re thinking about crowdfunding for your next music project. I’ve collated a list of different articles, sites & videos to help you on your way.

BEFORE YOU BEGIN

Don’t underestimate the importance of building your crowd before you crowdfund. Personally, I like to see around 1,000 Facebook fans and also see that the artist/band is interacting with their fans. Also, a mailing is extremely important because you own this list. Get stuck in now and check out the links. Any questions just write them below and I’ll get back to you asap!

Quirky Music / for Mailing List Info

Heroic Academy / Get Fans by giving away free Content

DIY Musician / How to make a band page on Facebook

Quirky Music / Facebook verification for Musicians

FB Group / A hub for musicians to ask questions & share knowledge

PLANNING

Do not, I repeat, DO NOT underestimate how much planning it’s going to take to put a crowdfunding campaign together. The more work you do up front the better your outcome will be, not to mention, your stress levels. IndieGoGo has an amazing Prep Calendar that will get you cracking and Evernote will help to keep tabs on all of those lists and information you’ll be putting together.

IndieGoGo / for Prep Calendar

Evernote / Get EVERYTHING organised!

 TOOLS

Fiverr / for Copywriting, Video Editing & more

Canva / for creating social media graphics

 GREAT VIDEOS EXAMPLES

 TOOLS

Fiverr / for Copywriting, Video Editing & more

Canva / for creating social media graphics

INSPIRATION

TED Talk / The Art of Asking by Amanda Palmer

 

If you have any tips of your own that you’d like to share please add them in the comments below.

Also, please feel free to join our  Facebook Group.

FOLLOW US

RECOMMENDED READ

If you’re considering crowdfunding for your next project I highly recommend you read Crowdstart! It will help get you in the right frame of mind and give you a great insight as to what it takes to crowdfund successfully.

RECENT POSTS

Should you join APRA?

Should you join APRA?

Should You Join APRA?

If you create original music and perform it live then the simple answer is YES!

It’s free to join and you can apply online to join APRA AMCOS

JOIN HERE

Here’s the official info straight from APRA’s website.

APRA can represent your performing and communication rights through APRA if:

  • you are the original creator of a musical work
  • you are an arranger of non-copyright works
  • your work is publicly performed or broadcast
  • you are ordinarily a resident in New Zealand, Australia or a South Pacific nation; and
  • you are not currently a member of another performing right society

 

How to use Spotify Codes

How to use Spotify Codes

Spotify is introducing a brand new way to share & discover music

I’m a huge fan of making it as easy as possible for artists to share their music with their fans. It looks like Spotify is too as they’ve just released this great new tool which allows users to share any track, artist, album, or playlist available on Spotify, as easily as taking a picture.

Thank you to Chris Robley for allowing me to repost this great article via DIY Musician.

Think of Spotify Codes like the equivalent of a QR code that your fans can scan on their phones to quickly access your tracks, albums, or playlists. Spotify Codes are now available worldwide for Android and iOS.

There are probably dozens of good uses for these codes, but here’s a basic list of options:

1. Bring some prominence to your playlists

Playlists aren’t always as easily searchable on Spotify as artists, albums, and song titles. Sometimes playlists won’t appear in a search at all until they have a certain amount of followers. That means that someone would have to go to your artist discography page on Spotify first, then scroll down to see what playlists you’re featuring on that page. Spotify Codes gives you a much simpler way to make sure fans are finding and following your playlists.

 

2. Share Spotify Codes on Instagram

Since Instagram makes it hard to link followers to external URLs, you can share a picture of your Spotify Code, ask fans to take a screenshot, and then they can link right to your music.

3. Display a Spotify Code at your merch booth (or from stage)

Tell the audience to take a picture of the code and they can blast your tunes in the car ride home.

4. Keep an image of your Spotify Codes in your camera roll

Then you’ll have an easy way to share your music when you’re face-to-face with someone who wants to check out your tunes. They can take out their phone, open up Spotify, and scan the image right off your screen.

5. Print a Spotify Code on your concert posters

And on your flyers, business cards, one-sheets, etc. If the artwork catches their attention, you might be able to entice them to start listening to your music right then and there.


How to access and share a Spotify Code

  • To find a Spotify Code, click on the ellipsis (“…”) next to the artist, song, album, or playlist you want to share.

  • Once you do, the code will appear at the bottom of the artwork.

  • Click on the artwork with the code.
  • Save the image to your camera roll by clicking “Save to Photos.”

  • Share away!
  • Be sure to tell your fans that all they need to do is open Spotify and find the camera icon (located next to the search bar).
Artist Verification on Spotify

Artist Verification on Spotify

ARTIST VERIFICATION ON SPOTIFY

As an artist, you no longer need to fill out a separate form to get verified on Spotify — just get access to your profile in Spotify for Artists and you’re all set. Artist playlisting is also being integrated into Spotify for Artists. You and your team can post playlists, update images, and make picks all from the same place — simplifying how you manage your artist profile.

 

What this means if you’re already verified:

  • Whether you use Spotify for Artists or not, you’ll keep your verification.
  • All the playlists on your artist profile will stay there.
  • If you’re verified but haven’t used Fan Insights, get access to Spotify for Artists here.
  • As of early May, you’ll need to use Spotify for Artists to add and remove playlists from your artist profile. You’ll still use your personal Spotify account to create and edit them.

 

What this means if you’re not verified yet:

  • To get verified, you’ll need to get access to Spotify for Artists.
  • Spotify for Artists is available for all artists and their management teams. You no longer need 250 followers to get verified.
  • As of early May, you can add any playlist to your artist profile using Spotify for Artists — the same way you add an artist’s pick. You’ll use your personal Spotify account to create and edit artist playlists.
  • While we’re working as quickly as we can, you may not see the verified check mark on your page until early May.

We know verification and artist playlisting are important to you, so we’ll keep working on improvements and new features that make it even simpler.

All information from Spotify.

HI THERE, I’M KATIE!

I’m a musician + I run Quirky Music. Here on the blog, I like to share my top tips related to being an independent musician, crowdfunding and how to have a successful music career.

 

Do Musicians need a Mailing List?

Do Musicians need a Mailing List?

DO MUSICIANS NEED A MAILING LIST?

 

I tell every musician I work with to start a mailing list.

Why?

You own this information!It is an incredibly powerful tool to have for your career. Social media platforms are great, however, you don’t own the information. If your Facebook Page was disabled tomorrow you’d have no way to contact all of those fans you’ve collected. You’d have to start from scratch! What a nightmare!!!

Having your own mailing list means you have direct contact with your fans via their inbox – which is something most people check daily!

I’m going to show you how to get started!

CHOOSE YOUR PLATFORM

Perhaps you’ve used your own person Gmail email to send out bulk emails in the past, but here’s why that’s not a great idea:

1. The newsletters you send out can be seen as spam and not be delivered
2. It’s painful to managed unsubscriptions
3. You have no idea who’s opened emails or if they’ve clicked on any of the links
4. It’ll look average – there’s no real way to spunk it up

Hopefully, this all makes sense to you and you’re thinking “right, so what are these platforms you speak of”.

I’m glad you asked!

An email marketing platform (aka where you keep your mailing list) has some pretty flash features. They include:
– Automatically manage your subscribers and unsubscribers
– Give you a report on each newsletter/campaign (open rates)
– Easy creation of signup forms for your website
– Automation of signup responses (cheers for signing up – here’s what you can expect)

There are some great free and low-cost options for email marketing platforms. They have great tutorials and if all else fails there’s always someone on Youtube that can tell you how to do something. Below is a list of popular platforms:

MailChimp
ConvertKit
ReverbNation
VerticalResponse
Constant Contact

Personally, I use MailChimp as it’s extremely user-friendly with great tutorials if you get lost!

MAKE SUBSCRIBING EASY

By using Mailchimp it makes it super easy for people to “opt in” to your newsletters. On every newsletter, there will be a little unsubscribe button at the bottom – because you don’t really want people on the list that don’t want to hear from you!

Don’t send spammy emails and try not to oversell!

To start building your mailing list, embed a signup form on your website, your Facebook page and you can also download the Mailchimp app so you can collect emails at a gig or just do it the old-fashioned way with pen and paper and manually add them yourself. By talking to the crowd after the gig you can easily say “if you’d like to know when I’m playing next sign up to my newsletter. They don’t often say no!!

WELCOME EMAIL – HELLO!

Mailchimp allows you to send a welcome email once someone has subscribed. Say hello, welcome them to your newsletter and let them know what you’ll be sending them and how frequently they can expect to hear from you.

If you’re trying to entice people to your mailing list the welcome email can be where you place a free download or a discount code to your online store (Bandcamp).

SCHEDULE YOURSELF

Map out what you plan to include in your newsletters and choose how often you plan on contacting your fans. You are able to schedule content ahead of time and it can be a really good habit to get into by preparing newsletters in advance.

FREQUENCY

I’d start with once a month at the very least. If you have a tour or a release coming up you can beef it up to once a fortnight! People also like consistency – try always sending on a particular day of the week.

CONTENT

– Get to the point – nobody really has time to read an essay.
– Have clear titles if you’re including a couple of different things.
– Always include a call to action “check out my new video”, “share my new track”
– Try to include other interesting content you think your fans will appreciate
– Include links to your social media and store!

The next question you may have is “how do I grow my mailing list”?

If you have any further questions join our free Facebook Group.

HI THERE, I’M KATIE!

I’m a musician + I run Quirky Music. Here on the blog, I like to share my top tips related to being an independent musician, crowdfunding and how to have a successful music career.