Category: Music 101

7 tips for musicians creating a crowdfunding pitch video

  Your pitch video is the most important part of your crowdfunding campaign. The video is typically what people will click on when they’re on the campaign page or when you share your campaign. As you may have noticed, a video is the most effective way to get your message across via social media. People tend to watch rather than read long posts and it’s also really easy to share. I’ve worked alongside numerous musicians who crowdfunded for single’s, EPs & video. Below you’ll find my top 7 tips to follow when creating your pitch video as well as prep work for your video, what to do while filming and tips to make the editing process smoother. 7 tips to follow when creating your crowdfunding pitch video – Have the important information within the first 30 seconds so the who, what, where, how, why. – Let your crowd know how you plan to spend the money raised – the more transparent the better – Ensure you have a clear call to action – ask them to contribute and share the campaign – Thank them for watching – Write out your pitch, practise it and get it under 2 minutes – people lose interest if it’s any longer – Have a snippet of your best song playing at the beginning and end of the video – If you have an...

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Should you join APRA?

Should You Join APRA? If you create original music and perform it live then the simple answer is YES! It’s free to join and you can apply online to join APRA AMCOS JOIN HERE Here’s the official info straight from APRA’s website. APRA can represent your performing and communication rights through APRA if: you are the original creator of a musical work you are an arranger of non-copyright works your work is publicly performed or broadcast you are ordinarily a resident in New Zealand, Australia or a South Pacific nation; and you are not currently a member of another...

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KYLIE PRICE

The title track from Kylie Price’s latest EP Bones. New Zealand songstress Kylie Price’s music falls somewhere in between deeply emotional lyricism and appealing hooks, making for a sound that feels introspective, yet easy to relate to.

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How to use Spotify Codes

Spotify is introducing a brand new way to share & discover music I’m a huge fan of making it as easy as possible for artists to share their music with their fans. It looks like Spotify is too as they’ve just released this great new tool which allows users to share any track, artist, album, or playlist available on Spotify, as easily as taking a picture. Thank you to Chris Robley for allowing me to repost this great article via DIY Musician. Think of Spotify Codes like the equivalent of a QR code that your fans can scan on their phones to...

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